Call Us: 1-877-888-2678
Rebate Center
Help Desk
My Account
Exclusive Offers!
Follow Us:

Panasonic 32" 1080p LCD Display - TH37LRU50

16:9 Aspect Ratio, 18000:1 Contrast Ratio, 1920 x 1080 Native Resolution, 178/178 Degrees H/V Viewing Angle, 400 cd/m2 Brightness, 7ms Response Time, (3) HDMI Inputs   Learn more about the product
Service Plan:
Add Item
eCOST Part#: 9231344
Mfr Part#: TH37LRU50
Usually Ships:
Platform: Universal
Customer Rating:
No Reviews


"List price" is the suggested retail price provided to us by our vendors. We make no representation that a substantial number of these products have been sold or offered for sale at the list price. Actual retail prices in your area may be substantially different. Since we sell products on a national basis, it is not possible to know if our merchandise is sold at list price in any particular location or at any particular time. "You Save" reflects the difference between our price and the vendor provided list price shown on our sites. Since the list price may be different than the actual retail prices in your area, you may not actually realize a savings of this amount.

Manufacturers sometimes ask that retailers not display a price if it drops below a certain amount. The "Click here to see Lowest Price" message indicates that the price of the item is so low that the manufacturer requested that it not be advertised (that is, displayed). In a brick-and-mortar store, you would probably have to ask a salesperson what the price of the product is. At eCOST, by clicking on "Click here to see Lowest Price" you are essentially asking to see the price, at which point we show it to you.

The TH-37LRU50 37" LCD combines impressive image quality and a sleek, sophisticated, space-saving design with built-in hidden speakers, that allow these new displays to fit easily into any hotel environment or digital signage application. Built with hotel specifications, these new LCD displays offer the benefit and flexibility of integrated TV solutions with built-in tuners and SD card slots. The SD card slot can also be used as simple digital signage slide show solution.

The LRU50 displays include built-in digital tuners with Pro:Idiom Tri-band tuning, making them compatible with most major PPV systems. A terminal adapter is built in which makes installation simpler and without the need for additional external boxes. Cloning can also be done simply with the use of an SD card, allowing for the easy transfer of all settings to a large number of units without having to set up individual TVs by remote.

This new hospitality series was designed for easy connection to many external devices while existing devices can be quickly linked via the RS-232C interface. Soundbar-type home theater systems and other high-end audio systems can also be added by digital connection.

These stylish matte-black displays come fully-equipped with many additional functions that not only enhance the viewing experience, but also serve to increase hotel security by including a locking pedestal stand that rotates 90 degrees in both directions. Choose from three settings of 30 degrees, 60 degrees, 90 degrees. These displays with have versatile input terminals for HDMI (x3), Component Video, and PC (D-sub 15) (x1).HDMI and composite inputs are available on the side of the unit for easy connection to other sources of video. With 3 second boot times, users can begin taking advantage of these displays virtually instantly.

Built-in Hotel Features

Panasonic Hospitality Flat Panel displays offer a host of convenient, built-in features for hotels including the following:

Initial Input - used when you want to display a certain source each time the power is turned on
Initial Volume Level - sets sound level when display is turned on
Button Lock - limits use of certain buttons on display unit
Input Lock - locks input source in place
Maximum Volume Level - limits the sound level that users can access
Remocon User Level - restricts access to certain buttons on the remote control
Customizable Welcome Screen - an image can be loaded and displayed when LCD is powered on.

Five-Star Visual Experience

Panasonic flat panel displays offer a world-class visual experience with stunning and captivating images even in bright rooms. An ultra-wide viewing angle allows the LCD panel to be viewed from nearly anywhere in the room.

As with the rest of our professional display models, these models are backed by a comprehensive 2-year on-site parts and labor limited warranty. And as always, our Panasonic Concierge Service provides a toll-free hotline and 24-hour priority scheduling of on-site service if the display is in need of service or repair.

Fast & Easy FTG Channel Management

With the FMA 101, updated channel information is distributed directly from the headend to the guest room TVs

The FMA 101:

Supports all Panasonic LRU50 TVs with embedded b-LAN (EBL) technology
Manages channel lineup and label changes
Denotes Pro:Idiom encrypted content to enable Pro:Idiom tuning
Designates a "first-up" channel
Broadcasts synchronized time/date to all FTG devices on a regular basis

For smaller properties, Pro:Idiom Authentication and channel remapping can be configured in each room using an SD Card.
Product Type Pro:Idiom LCD TV
Power Consumption Operational 165 Watt
Diagonal Size 37"
Diagonal Size (cm) 94 cm
Video Interface Component, composite, HDMI
HDMI Ports Qty 3 port(s)
PC Interface VGA (HD-15)
HDCP Compatible Yes
Timer Functions Sleep
Dimensions With stand
Width 36 in
Depth 12.1 in
Height 24.5 in
Weight 36.8 lbs
Enclosure Color Matte black
LCD Display Technology IPS
Resolution 1920 x 1080
Display Format 1080p (FullHD)
Image Aspect Ratio 16:9
Image Contrast Ratio 18000:1
Brightness 400 cd/m2
Viewing Angle 178 degrees
Viewing Angle (Vertical) 178 degrees
Response Time 7 ms
Backlight Life 60,000 hour(s)
Commercial Features Input lock, screen welcome message, initial input, initial volume level, Remocon User Level, hotel mode, Free-to-Guest Management Appliance (FMA), Free-To-Guest (FTG), b-LAN, button lock, maximum volume level
Settings Cloning Capability Yes
Additional Features On/off timer, Intelligent Scene Controller, Welcome Message, progressive scan, Quick Boot
TV Tuner
Analog TV Tuner NTSC
Reception System NTSC
Channel Coverage Cable:1-135, UHF:2-69
Digital TV Tuner
Digital TV Tuner ATSC
MPEG Profiles and Levels MPEG4 AVC/H.264 HP@L4
Media Player
Supported Pictures Formats JPG
Supported Memory Cards SD Memory Card
Remote Control
Type Remote control
Audio System
Sound Output Mode Stereo
Surround Mode Yes
Audio Controls Balance, bass, treble
Speaker System 2 speakers
Output Power / Total 20 Watt
Additional Features Bass & treble control, balance control, bottom mounted
Speaker(s) 2 x main channel speaker - built-in - 10 Watt
Connector Type 2 x HDMI ( 19 pin HDMI Type A ) - rear ¦ 1 x component video input ( RCA phono x 3 ) - rear ¦ 1 x composite video/audio input ( RCA phono x 3 ) - rear ¦ 1 x audio line-in ( RCA phono x 2 ) - rear ¦ 1 x VGA input ( 15 pin D-Sub (DB-15) ) ¦ 1 x SPDIF output - rear ¦ 1 x HDMI input ( 19 pin HDMI Type A ) - side ¦ 1 x composite video/audio input ( RCA phono x 3 ) - side ¦ 1 x serial - rear ¦ 1 x game controller ( RJ-11 ) ¦ 1 x audio line-out ( mini-phone 3.5 mm ) - rear
Stands & Mounts
Stand Included
Stand Design Tabletop
Stand Features Swivel
Flat Panel Mount Interface 200 x 200 mm
Compliant Standards cUL, DDC-2B, ICES-003, FCC Part 15 B, UL 6500 Second Edition, CEC
Environmental Standards
ENERGY STAR Qualified Yes
ENERGY STAR Version 5.3
Power Device Power supply
Nominal Voltage AC 120 V ( 60 Hz )
Power Consumption Stand by / Sleep 0.9 Watt
Manufacturer Warranty
Service & Support 2 years warranty
Service & Support Details Limited warranty - parts and labor - 2 years - on-site
Dimensions & Weight Details
Dimensions & Weight Details Panel without stand - 36 in x 3.4 in x 22.7 in x 28.7 lbs ¦ Panel with stand - 36 in x 12.1 in x 24.5 in x 36.8 lbs
Dimensions & Weight (Shipping)
Width (Shipping) 49.4 in
Depth (Shipping) 7.5 in
Height (Shipping) 26.1 in
Weight (Shipping) 46.3 lbs
Environmental Parameters
Min Operating Temperature 32 °F
Max Operating Temperature 95 °F
Humidity Range Operating 20 - 80% (non-condensing)
Add   Description Price Rating
 Video Belkin @TV Plus Digital Multimedia Broadcaster @TV Plus Digital Multimedia Broadcaster Manufacturer: Belkin Belkin @TV lets you watch live and recorded TV on your mobile devices. Watch your favorite movies and shows anywhere your smartphone or tablet go. $209.99 ()

  View/Download Coupon
Service Net
  Description Price
 Service Net 2 Years Plan 2 Year, Extended Repair Coverage for LCD Flat Screen TV's 2 Years Plan $45.99  
 Service Net 3 Years Plan 3 Year, Extended Repair Coverage for LCD Flat Screen TV's 3 Years Plan $69.99  
 Service Net 4 Years Plan 4 Year, Extended Repair Coverage for LCD Flat Screen TV's 4 Years Plan $92.99  


Panasonic 32" 1080p LCD Display (TH37LRU50)

16:9 Aspect Ratio, 18000:1 Contrast Ratio, 1920 x 1080 Native Resolution, 178/178 Degrees H/V Viewing Angle, 400 cd/m2 Brightness, 7ms Response Time, (3) HDMI Inputs

0 Question(s) • 0 Answer(s)

Back to top

Rules and Regulations

0 Question(s) from the Community
Belkin @TV Plus Digital Multimedia Broadcaster
@TV Plus Digital Multimedia Broadcaster
$209.99 ()

Most Recent Reviews

No reviews have been submitted for this product. Be the first user to  submit a review .
Entrust bbb Rating Tool Twist

1940 E. Mariposa Ave. El Segundo, CA 90245 - 877.888.2678
© 1999 – 2014 eCOST