President Based in Chicago, Mr. Rich is Co-President of eCOST, Inc. and MacMall, both wholly owned subsidiaries of PC Mall, Inc. (NASDAQ: MALL). Previously he was President of SARCOM, Inc., a PC Mall subsidiary, from 2007-2010. Prior to joining PC Mall in an Executive capacity in 2004, he worked at Dell in consumer marketing from 1999-2004. In 1994, Rich was co-founder and CEO of US Search, Inc. (NASDAQ: FADV) where he pioneered mass market public records data searches for consumers and corporations. He received an MBA from the University of Michigan Business School and a BA with honors from Wesleyan University in Connecticut.